Combat Hospital

A fictional medical procedural set in 2006 at the only military hospital providing advanced surgical care in all of Southern Afghanistan.

Sales: USA

https://ar-ra1011.cmf-fmc.ca/index.php/media_centre/video/116
The Listener

Toby Logan is a 30-year-old paramedic living with a secret: he can read people’s minds. Until now, he’s kept it to himself, fearing that his telepathic powers were a sign that he’s slowly losing his mind.

https://ar-ra1011.cmf-fmc.ca/index.php/media_centre/video/121
Flashpoint

2 Geminis: Best Direction in a Dramatic Series & Best Performance by an Actor in a Guest Role, Dramatic Series

Sales: USA (Netflix)

Average Minute Audience: 1,472,000

https://ar-ra1011.cmf-fmc.ca/index.php/media_centre/video/52

Audience Results

While funding results in this report illustrate activities in the 2010-2011 fiscal year, audience results reflect the most recently completed broadcast year, specifically, 2009-2010.

Overall Viewing of English-language CMF-funded Programs

Among English-language programs in the CMF-supported genres, the share of viewing to CMF-funded programs has shown consistent growth, posting modest gains year over year.  Results, however, also point to an increase in viewing to foreign programs - suggesting that growth in both of the preceding categories has occurred at the expense of viewing to non-CMF Canadian programs. 

In the children’s & youth genre, the share of full-day viewing to CMF-funded programs grew by six percentage points, to 31% - the highest share in five years.  Viewing to foreign programs however grew by two share points, to 63%.  In peak viewing hours, results were even more favourable: viewing to CMF-funded programs grew by seven share points, to 44% - also the highest percentage in five years, while viewing to foreign programs slipped by one share point, to 54%.   

In the documentary genre, the share of full-day viewing to CMF-funded programs grew by two percentage points, to 13%. Viewing to foreign programs however grew by eight share points, to 58%.  This trend was even more pronounced in peak-viewing hours, during which viewing to CMF-funded programs increased by only one share point, to 11%, while viewing to foreign programs increased by 14 share points, to 65%. 

In the VAPA genre, the share of full-day viewing to CMF-funded programs actually decreased by one percentage point, to 18%, while viewing to foreign programs rose by four share points to 73%.  The pattern was even more apparent in peak-viewing hours, during which viewing to CMF-funded programs decreased by three share points, to 12%, while viewing to foreign programs rose by nine share points, to 80%. 

Viewing showed a slightly different pattern in the drama genre: while the share of full-day viewing to CMF-funded programs remained stable at 5%, viewing to foreign programs declined by three share points, to 83%, pointing to growth in viewing to Canadian-produced dramas that were not CMF-funded.  In peak-viewing hours, the trend was similar, with viewing to CMF-funded programs and Canadian-produced dramas each rising by one share point, resulting in a two share point decline in viewing to foreign programs.

CMF-funded vs Other Canadian vs Foreign Programs by Genre
Full Day - English

 

CMF-funded vs Other Canadian vs Foreign Programs by Genre
Peak Hours - English

 

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Top Performing CMF-funded English-Language Programs

The following is a list of the top 20 English-language programs funded by the CMF which aired during the 2009-2010 broadcast year.  A more detailed analysis of audiences by program title can be found in the Canada Media Fund Audience Report available on the CMF website.

Broadcaster Program Title Genre Duration (mins.) Funding Year Episodes Funded Episodes Aired Average Minute Audience
CTV Hiccups I (Pilot) Drama 30 2008-2009 1 1 2,059,000
CTV Dan for Mayor I (Pilot) Drama 30 2008-2009 1 1 1,995,000
Global Rookie Blue I Drama 60 2008-2009 13 10 1,805,000
CTV Flashpoint III Drama 60 2009-2010 13 4 1,472,000
CTV Flashpoint II Drama 60 2008-2009 18 18 1,449,000
CBC Keep Your Head Up, Kid: The Don Cherry Story  Drama 120 2009-2010 2 2 1,357,000
CTV Bridge (The) Drama 120 2007-2008 1 1 1,223,000
CBC Rick Mercer Report VII Drama 30 2009-2010 19 19 1,115,000
CBC Air Farce New Year's Eve 2009 Variety & Performing Arts 60 2009-2010 1 1 1,040,000
CBC Heartland III Drama 60 2008-2009 7 7 1,038,000
CBC Heartland III1 Drama 60 2009-2010 11 11 997,000
Family Vacation with Derek Children’s & Youth 90 2009-2010 1 1 972,000
CTV Bridge (The) Drama 60 2008-2009 11 11 965,000
CBC Secret World of Shoplifting (The) Documentary 60 2008-2009 1 1 852,000
CBC Republic of Doyle I Drama 60 2009-2010 12 12 823,000
CBC 18 to Life (Pilot) Drama 30 2008-2009 1 1 813,000
CBC Anne Murray Duets: Friends & Legends  Variety & Performing Arts 60 2007-2008 1 1 800,000
CBC Cannabiz Documentary 60 2008-2009 1 1 765,000
CTV Hiccups I Drama 30 2009-2010 13 13 747,000
CBC Ron James Show Drama 30 2009-2010 12 12 725,000

Ten CMF-funded programs which aired in the 2009-2010 broadcast year achieved audiences of over 1 million viewers on average.  This is a marked improvement over prior broadcast years, when three titles in 2008-2009 and two titles in 2007-2008 reached the million viewer mark.

Fifteen of the top twenty programs were dramas, achieving audiences that ranged from over 2 million to 725,000;  two were variety and performing arts programs, achieving audiences of slightly over 1 million and 800,000 viewers; and two were documentaries, achieving audiences of approximately 850,000 and 765,000 viewers.  For the first time, a children’s and youth project, Vacation with Derek, made the overall top twenty, attracting a record audience of 972,000 viewers.

The top performing CMF-funded series, Rookie Blue, garnered over 1.8 million viewers.  By way of comparison, the top performing foreign series in a CMF-supported genre, Grey’s Anatomy, reached just under 2.9 million viewers on average, and only three other series (Criminal Minds, House and NCIS) reached over two million viewers on average.

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Overall Viewing of French-language CMF-funded Programs

Among French-language programs in the CMF-supported genres, the share of viewing to CMF-funded programs has rebounded, rising 15 percentage points from the previous year. A marginal but discernable trend of increased viewing to versioned foreign programming has however also become evident over the past five years.

In the children’s & youth genre, the share of full-day viewing to CMF-funded programs remained stable, at 49%, while in peak viewing hours, viewing to CMF-funded programs grew by four share points, to 75%, the highest percentage in five years.   

In the VAPA genre, full-day viewing to CMF-funded programs increased sharply by 32 share points, to 71%, the highest percentage in five years - although much of this growth came from a single program Dieu Merci! which was financed by the CMF in 2009-2010. This change was also reflected in peak viewing hours, with viewing to CMF-funded programs increasing by 34 share points, to 74%, also a five-year record.

In the drama genre, full-day viewing to CMF-funded programs grew by two share points, to 15%, but viewing to foreign programs remained high at 62%.  In peak viewing hours, viewing to CMF-funded programs increased by only one share point, to 26%, while viewing to foreign programs increased by three share points, to 48%, suggesting that the share of Canadian-produced dramas during peak-viewing hours is eroding. 

In the documentary genre, the majority of both full-day and peak-viewing continues to go to Canadian programs that were not CMF-funded.  Full-day viewing to CMF-funded programs decreased by two share points, to 8%, the lowest level of the past five years, while viewing to foreign programs increased by one share point, to 21%.  In peak-viewing hours, viewing to CMF-funded programs decreased by four share points, to 11%, while viewing to foreign programs increased by two share points, to 26%.

CMF-funded vs Other Canadian vs Foreign Programs by Genre
Full Day - French

 

CMF-funded vs Other Canadian vs Foreign Programs by Genre
Peak Hours - French

 

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Top Performing CMF-funded French-Language Programs

The following is a list of the top 20 French-language programs funded by the CMF which aired during the 2009-2010 broadcast year.  A more detailed analysis of audiences by program title can be found in the Canada Media Fund Audience Report available on the CMF website.

Broadcaster Program Title Genre Duration (mins.) Funding Year Episodes Funded Episodes Aired Average Minute Audience
SRC Petite Vie - Spécial Noël (La) Drama 90 2009-2010 1 1 2,766,000
TVA Effet Kurtz (L') Variety & Performing Arts 60 2008-2009 4 3 1,865,000
SRC 15 ans de petite vie Documentary 60 2009-2010 1 1 1,585,000
TVA Lance et compte : le grand duel IV Drama 60 2007-2008 10 10 1,570,000
TVA Dieu Merci IV Variety & Performing Arts 60 2009-2010 19 19 1,340,000
TVA Céline sur les plaines Variety & Performing Arts 60 2008-2009 1 2 1,297,000
SRC Parent (Les) II Drama 30 2009-2010 24 24 1,259,000
TVA Yamaska I Drama 60 2008-2009 21 21 1,198,000
SRC Trauma I Drama 60 2009-2010 10 10 1,189,000
TVA Gentleman (Le) I Drama 60 2008-2009 8 8 1,119,000
TVA Destinées III Drama 60 2008-2009 26 26 1,109,000
SRC Providence VI   Drama 60 2009-2010 22 11 1,092,000
TVA Laurent Paquin : tout est relatif Variety & Performing Arts 60 2008-2009 1 1 1,084,000
SRC Boys III  (Les) Drama 30 2009-2010 13 13 1,072,000
SRC Providence V Drama 60 2008-2009 22 11 1,065,000
SRC Mirador I Drama 60 2009-2010 10 10 1,015,000
TVA Rock et Rolland I Drama 30 2008-2009 10 10 1,003,000
TVA Série Juste pour rire 2009 Variety & Performing Arts 60 2009-2010 9 9 977,000
TVA Promesse (La) Drama 60 2009-2010 26 26 966,000
SRC Galère II (La) Drama 60 2008-2009 10 10 960,000

Seventeen CMF projects which aired in 2009-2010 achieved audiences of over 1 million viewers on average.  This is a marked improvement over prior broadcast years, when eight titles in 2008-2009 and ten titles in 2007-2008 reached the million viewer mark.

Fourteen of the top twenty programs were dramas, achieving audiences ranging from over 2.7 million viewers to just under 1 million viewers; five were variety and performing arts programs, achieving audiences ranging from almost 1.9 million to just under 1 million viewers; and one was a documentary, achieving an audience of close to 1.6 million viewers.  No children’s and youth program made the overall top 20 programs list, as the top-ranked program in this genre achieved an average audience of just over 200,000 viewers.

The top performing CMF-funded series, Lance et Compte, garnered over 1.5 million viewers.  By way of comparison, the top performing foreign series in a CMF-supported genre, Dr. House, reached just under 900,000 viewers on average, and only two other foreign series (Beautés Désespérées and Esprits Criminels) reached over 500,000 viewers on average.


1 Heartland III was funded as a “split cycle” (same season funded in two separate fiscal years).

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